Text optimization. What do you need to know?

The basis for the success of ranking a site in a search engine is internal optimization. It is she who affects whether the page will get to the top of the search results. And with internal optimization, texts deserve due attention, without which no site exists today. Even in the gaming industry, this technique is actively used and allows you to promote brands, for example, the Nutz Casino is an example of successful work with text

And at the moment there are several recommendations that will help optimize the site.

What should be taken into account?

How to sell your own product or service, to interest a consumer who is looking for everything from his PC? It is necessary to offer him an extremely simple and understandable text so that it is meaningful, but literate.

Content

The search robot ranks pages by analyzing the text tag, so you need to take care of creating content on the site. And in this case, 10 pages will not be enough. The user will always have a lot of questions, and if the page does not answer them, then there will be some problems. So at least the main questions need to be answered.

One text, one problem

It is best if the text addresses one specific user problem. At the same time, there may be similar requests, which will also be disclosed by this answer. This will enable you to reach a large audience.

Naturalness

Often the user writes an incorrect query in the search bar. For example, a bicycle, buy Lipetsk. In no case should you use the CS in the exact occurrence. Readability and compliance with the needs of real people is important.

Interesting title

Of course, there are a lot of articles on the web that talk about the importance of the headline. But it doesn’t make sense to repeat, you just need the title to be short, but understandable and catchy. Keywords are only allowed if they are relevant.

Maximum meaning with a minimum number of words

There is no need to dilute the text with turns that make no sense and do not carry a load. This is only relevant for blogs. In commercial texts, you need to reveal the essence and not go far from the topic.

No spam

Keys must be used wisely and it is important to prevent spamming. No need to tightly fit all the CS and make them bold.

Formatting and styling

Faceless text will not be able to grab the user’s attention, so you need to have not only a title in the text, but also subheadings, lists, both numbered and bulleted, paragraphs and divisions. It is best to add thematic pictures or videos, hyperlinks, and important phrases can be highlighted.