How to write sales texts that work
At the moment, SEO is one of the most effective methods for any online business. This can be either the beauty industry or the gaming industry, where text content plays an important role. For example, https://totalcasino.to/ is worth highlighting. There are actually a lot of examples, but it is the quality of the selling text that is important to note. It is important to be aware of how things work, and what is needed for maximum effect.
In general, copywriting is one of the branches of marketing, which is considered almost constantly and is currently developing particularly. And a copywriter first and foremost needs to strictly follow the prescribed rules.
One narrow area is SEO-copywriting, which aims to promote the text on the Internet. It focuses on search engine results, but ultimately the aim is to sell. And it is important that there are keywords in the text.
AIDA
Writing is based on:
- Attention.
- interest.
- Desire.
- Action.
AIDA is a classic marketing model which involves:
- Attention. It is an introduction, you could say a shouting headline, which is able to attract and hook the reader.
- interest. It’s the part that reveals the introduction and the more extended form that draws them in more and more.
- Desire. This stage indicates all the benefits and features of the described product, service and so on.
- Action. The conclusion with a call to action to close the deal.
PAS
Here we are talking about a clearer idea of the step-by-step writing of the article.
- problem. This part deals with the problem of the reader.
- Attention. This part catches the reader’s attention and tells about the solution to the problem.
- Solutions. This is a ready-made solution.
This should always be based on objections. Since everything is based on the solution, you should immediately think of the possible objections of the client and understand how to handle them.
Bottom line
The most effective sales text should have as much integrity as possible:
- A vivid introduction.
- interesting content that reveals the essence.
- An ending that motivates the consumer to close the deal.
But it should all be harmonious and open, not unobtrusive.
