Types of copywriting
Copywriting is a type of activity, the essence of which is writing articles. In fact, its name from English “copywriting” translates as “writing articles”.
At first glance it may seem that copywriting is related to journalism or even one of its varieties. But it is not so at all at that both journalism and copywriting assume writing articles. Unlike journalism, the task of copywriting is not to inform the audience about certain events or analyze them. The task of copywriting is to induce people to buy a certain product, use a certain service or visit a certain online resource.
The intensive development of copywriting coincided with the rapid development of Internet business when the owners of online resources faced the need to fill sites with content that would allow them to take leading positions in search engines.
The main function of the copywriter is to create unique content with an advertising component, or content that informs visitors about products and services and has keywords or phrases that help to promote online resources in search engines.
Copywriting has several varieties, each of which is determined by the specifics of the content being created.
Sales texts
This is the most massive segment in the overall mass of commercial texts posted on the internet. Promotional texts are: direct or concealed advertising of a product or service, informing potential customers about the properties of a product or the specifics of the service.
The authors of sales texts must not only have a good slogan, but also have a clear idea of the target audience they are working for, know the psychology of these people and understand how to “hook” them.
SEO-copywriting
If a particular business involves an online segment, you can’t do without search engine optimization (SEO). SEO-copywriting is an important component of online search engine optimization, based on the use of keywords and phrases that are used by potential clients to search for a product or service in search engines. The task of SEO-copywriting is to use content containing such “keys” to direct a user to a specific site to buy a product or order a service. Therefore, the SEO-copywriter should not only be able to write a high-quality sales or informational text, but also should correctly model the queries of the relevant target audience.
Informational and technical copywriting
On every online resource, except for texts with an advertising component, there are necessarily informational, thematic articles and content of a technical nature. Informational articles attract ordinary users and make the site interesting. Articles of a technical nature should attract to the site professionals in one field or another. By and large, both informational and technical articles are designed to increase sales, just like advertising articles. Only the function of informational and technical content is to stir up the interest of the target audience in the resource, so that advertising articles are in demand.
Creative and advertising copywriting
These types of copywriting moved to the Internet from television. In this case at the heart of a content – influence on psychological “strings” of audience, inducement by means of creative approach to interest the goods or service or any other way to leave on a site the certain information that the administration of a resource is better familiarized with the target audience.
Each type of copywriting is an area in which certain authors specialise, as creating content for online resources is such a complex activity that one person cannot be successful in all types of copywriting.
