Types of text content for websites
No project in the internet sphere can be successful without unique content. The vast majority of online resources are visited by users not only to perform certain actions (buy a product or order a service, send or receive an email, download a file), but also to find useful or simply interesting information.
Resources, which contain unique and interesting texts for users, are always much more visited than resources, where this component is ignored or insufficient attention is paid to it.
Placed on sites text content is divided into these types.
Original articles
High-quality original articles written in an excellent style, containing useful and interesting information are invariably popular among visitors to sites, and sites that place such content, always popular and visited. After all, links to interesting material from such sites are placed by people on their pages in social networks. And in the most successful cases, this content goes viral and brings a huge number of visitors to the site.
However, placement of original articles, written to order for a particular site or purchased at special online venues – not a pleasure from the cheap.
Translated content
A very good option for the text content of online resources – publishing articles originally posted on foreign resources, translated into Russian. Some site owners limit themselves to translations, and publish the text, indicating the resource from which it was taken. There are also website owners who, after translating the text, order other performers to make it unique and post it as their author’s text.
However, the publication of translated content may pose a serious problem such as copyright compliance. Therefore, before posting translated content, online owners should make sure that there is no potential conflict with the copyright owner.
Advertising and sales texts
Sites with a commercial focus cannot do without this content for obvious reasons. But when filling the site advertisement and sales texts, it is important not to make it so that the user “drowns” in the “offers, from which it is impossible to refuse. The dominance of even well-prepared promotional information turns away from the user. It is important to fill a resource, except for advertising, educational and entertaining content.
Rewriting
This option is considered one of the most inexpensive, but at the same time quite acceptable way of filling the online resource text content. Quality copywriting with a high percentage of uniqueness sometimes works on a site no worse than original content.
Articles for promotion
The main task of these articles – “highlight” in the search engines resource, on which they are placed. In these articles necessarily placed keywords and phrases. However, the authors should take into account that the article, along with containing the desired amount of “keywords” should be informative and readable. After all, having unreadable content on the site alienates the audience.
Press releases and news
Some resources, among other things, publish content with the expectation of its subsequent placement in the media. Such content has special requirements. In particular, there must be a component that makes the news or press release interesting for the media readership.
Most news and press releases are not of an advertising nature, but are designed to maintain a positive image of the company or to explain the company’s position during a high-profile event.
